Corporate Communications

Welcome to the Blog – Fall 2010

Lindsey Baker — Wed, 20 Oct 2010 19:43:02 +0000

Welcome to the class blog. You will find the weekly handouts available each week under “handouts”. If you click on the “link” on the right it will take you to the section where you will post your work.

Boutique Hotels to Inspire You

Lindsey Baker — Mon, 09 Aug 2010 14:35:52 +0000

Here are several examples of boutique hotels with strong visual themes. Jest click on the link at the bottom of this post to go to the original posting and scroll down to the bottom for four other great examples. Please pay particular attention to the environmental and surface graphics, for this is what we will be concentrating on next.
Here are excerpts from the original post:

You are probably familiar with the Moschino fashion brand and their three lines; Moschino, Moschino Love and Moschino Cheap and Chic.

But did you know they had a new and beautiful hotel in which you can stay? The Maison Moschino had it’s formal opening in February of this year. In case you don’t plan on popping over to Italy anytime soon, I’m going to show you some of their unusual and fantastical room and suite designs along with other images of the hotel. The hotel is located in the old neoclassical railway station on Viale Monte Grappa, 12, that opened in 1840 for the Milan-Monza route. The hotel’s creative direction is led by Rossella Jardini and Moschino’s creative team.

The common thread connecting the rooms is a fairy tale theme. Whimsical and magical elements reminiscent of Enchanted Forests and children’s favorites like Alice In Wonderland, Little Red Riding Hood and Candyland are the themes of some of the rooms. for the complete original blog post go to If It’s Hip, It’s Here

Welcome

Lindsey Baker — Sun, 05 Oct 2008 20:32:39 +0000

Introduction to Corporate Communications Project Summer 2010 - Instructor: Lindsey Baker

We will be creating a visual identity for a boutique hotel. The campaign will include various components such as a brand identity, a website, a benefits ad and other forms of communications media.

To see some examples of the finished project from last quarter go to http://gd2252a.blogspot.com and check out the work from past quarters. You will be posting your work to that site each week.

You may also access the handouts for each week from under the handouts sections of this blog. I will be posting the handouts each week. If you miss class please download the handouts and read through them, then if you still have questions please contact me. I look forward to another quarter of great work in this class.